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Master's In digital marketing in the USA for Indian Students is a one to two-year-long program available as MSc, MBA, and MA specialization. The introduction of social media has resulted in an exponential increase in the number of consumers in the tech/digital domain. This, in turn, has precipitated the global necessity for entrepreneurs (producers of goods/services). As well as have an online presence to effectively promote their brands and reach their target audiences as the new media is constantly relegating traditional media to the background.
With this rise in demand, courses in digital marketing have gained a lot of traction and are attracting hundreds of thousands of students, including Indians. A Master's In digital marketing for Indian Students costs around 43 Lakh INR per annum. There it's important for aspiring students to fully understand the cost implications of choosing to study in the US to avoid mishaps.
Duration |
1-2 years |
Course Types Available |
MBA, MSc, MS |
Eligibility |
Four-year bachelor’s in a cognate course |
Exams Required |
|
Top Recruiters |
Cartier, FIG, Disney, Diesel, IBM, Michael Kors |
Salaries |
$65.34 per hour |
Tuition Fees |
23,000 to 76,00 |
Suggested READS:
Masters In Digital Marketing in Canada | Masters In Digital Marketing in Australia |
Masters In Digital Marketing in UK | Masters in Digital Marketing in New Zealand |
Digital marketing courses in the USA equip students with the skills to connect with consumers via various platforms in the new media. Students learn how to analyze consumer behaviour, create effective marketing campaigns, and evaluate KPIs. Aside from online and full-time master's degrees in digital marketing, you can also study for a PG diploma and certifications in the United States.
The following are top universities to study for master's in digital marketing:
Universities |
QS Ranking |
Course Offered |
Tuition Fees in USD |
NYU Stern |
8 |
MBA Digital Marketing |
76,780 |
Sacred Heart University |
4 |
MBA Digital Marketing |
28,050 |
Georgia Tech |
88 |
MSDM (MS Digital Media) |
50,270 |
University of Southern California Annenberg |
134 |
MS in Digital social media |
63,840 |
University of Connecticut |
48 |
MBA Digital Marketing Strategy (elective) |
39,706 |
Pace University |
161-170 |
Masters in social media and Mobile Marketing |
40,320 |
Yeshiva University |
246 |
MSc Digital Marketing & Media |
33,360 |
Bellarmine University |
392 |
MSc Digital Marketing |
23,100 |
Listed below are the eligibility criteria for a master's in digital marketing in the USA:
UNIVERSITY |
GRE/GMAT REQUIREMENT |
NYU Stern |
GMAT required |
Sacred Heart University |
No GMAT required |
Georgia Tech |
GRE waived off for 2020-2021 |
University of Southern California Annenberg |
GRE (154 Verbal, writing 4.0) |
University of Connecticut |
GMAT-600 to 680, GRE-307-31 |
Pace University |
GRE required |
Yeshiva University |
GMAT/GRE not required |
Bellarmine University |
GMAT/GRE not required |
GRE Exam | GMAT Exam |
International students must submit proof of English language proficiency to gain admission into the MS Digital Marketing Program in the US. Listed below are the requirements:
UNIVERSITY |
ELP REQUIREMENTS |
NYU Stern |
IELTS 7.0, TOEFL 90 |
Sacred Heart University |
IELTS 6.5, TOEFL 80 |
Georgia Tech |
TOEFL -95 |
University of Southern California Annenberg |
TOEFL-114, |
University of Connecticut |
IELTS 6.5, TOEFL 79 |
Pace University |
IELTS- 6.5, |
Yeshiva University |
Not required for students who finished a bachelor’s degree in English – a speaking university |
Bellarmine University |
IELTS - 6.5, |
Due to the steady increase in demand for the courses for international and local students, it is essential to start the admissions process as early as possible and not wait till the deadline. International students are required to send in their applications before the local students and also present some additional documents
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The following documents must be included with the application:
Timely and adequate planning and preparation are of utmost importance due to the high cost incurred by international students applying for the MS Digital Marketing in the US. Tuition fees alone range from 23,000- 76,000 USD.
These are basic costs incurred by international students before arriving in the US for the program. They are listed below:
EXPENSE TYPE |
COST (USD) |
Visa fee |
160+ |
Airfare |
675 |
TOEFL fee |
180 |
IELTS fee |
185 |
Health insurance |
2000 – 36,740 |
GRE fee |
230 |
UNIVERSITY |
TUITION IN INR |
NYU Stern |
56.70 lakh |
Sacred Heart University |
20.71 lakh |
Georgia Tech |
37.12 lakh |
University of Southern California Annenberg |
47.14 lakh |
University of Connecticut |
29.32 lakh |
Pace University |
29.77 lakh |
Yeshiva University |
24.63 lakh |
Bellarmine University |
17.05 lakh |
There are equally less costly options such as PG Dip, online, or certificate courses that can be opted for.
The cost of living in the USA for International students is approximately 15,000 USD per annum. Additional factors such as the student's lifestyle choices and the location of the University contribute significantly to these expenses. Some of these living expenses are listed below:
EXPENSE TYPE |
ANNUAL COST |
Accommodation |
9600 - 1400 |
Health Insurance |
2000 |
Travelling |
1440 - 3000 |
Groceries |
3000 |
Other utilities |
6000 |
International students equally have the option of seeking financial aid to ease the burden of financial pressure, and the best thing is that students are not required to pay back, unlike student loans. Scholarship options to choose from are listed below:
SCHOLARSHIP |
ELIGIBILITY |
AWARD |
NYU Sterns Dean Scholarship |
Available to all MBA applicant |
Covers full tuition fee |
Pace University Deans & President's Scholarship |
Meritorious student |
$3,200-$7,38 |
QS Scholarship |
Apply with relevant courses and partner universities in the US |
$2,000-$10,00 |
Yeshiva University Bright Futures Scholarship |
Commit to working on a meaningful project with a faculty member |
$25,00 |
Yeshiva University Graduate Scholarship |
Meritorious students |
variable |
Go clean scholarship |
Merit-based scholarship (GPA-2.5) |
$3,500 |
International students require a valid visa to study in the USA. The following listed documents are mandatory to obtain a US visa:
Digital Marketing professionals are highly sought after in the US. According to statistics, the digital marketing industry is expected to grow by 6% from now till 2029. Graduates are absorbed by top-notch organizations such as Cartier, IBM, Disney, Sony Music, Universal Music, and Morgan Stanley, among many others. Because it is an employer's market, digital marketing grads have numerous career chances.
Listed below are professions within the industry and the salaries attached to them.
PROFESSION |
SALARY AT ENTRY LEVEL (USD/yr.) |
Brand Manager |
156,000 |
Digital Marketing Manager |
132,000 |
Web content manager |
111,000 |
Web Analytics Manager |
109,000 |
Assistant Brand Manager |
104,000 |
Campaign Specialist |
103,000 |
Advertising Strategy Planner |
103,000 |
Content Marketing Strategist |
98,300 |
Outreach Specialist |
92,000 |
Social Media Specialist |
96,000 |
Search Marketing Strategist |
144,000 |
A Master's in Digital Marketing in the US is a wise choice. The fact that it is a highly lucrative course cannot be overemphasized, and the US remains one of the best countries to pursue a degree. Graduates will be equipped with additional technical skills such as SEO, SMO, content creation, copywriting, brand communication, advertising, media planning, and art direction, among many others, which are well in demand by advertising and PR agencies around the world. Digital Marketers remain the bridge builders between producers and end-users and are a vital factor within the global economy.
It's not too late, and you can still jump on the wagon and get admitted to one of the country's top universities. Studying abroad could be a long and tedious process however at aecc with expert counsellors. The Counsellors will guide you through every step and help you attain your dreams at ease. They will assist with visas, courses, universities, and more.
Digital marketing courses in USA are extremely helpful to students and learners in developing the ability to connect with consumers via various channels and digital platforms such as social media.
If your goal is to flourish in this field and create out a niche for yourself, then the answer is unquestionably yes.
Yes, many online master's programmes in marketing and its different specialisations do not require GRE or GMAT exam scores from candidates, or at least provide waivers for those who meet specified requirements.
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